The Weekly Pulse

News has been slow these past couple weeks. Here are the highlights:

Coca-Cola will lay off 750 workers nationwide. About 180 of these layoffs are expected to be in Atlanta. (AJC)

Payment processor PaySpan relocated its headquarters from Jacksonville to Atlanta. (Atlanta Business Chronicle Premium)

Viacom is expanding TV production in Atlanta. (Atlanta Business Chronicle Premium)

In another entertainment-related announcement, Medient Studios is planning a $90 million movie studio in Effingham, outside of Savannah. (Savannah Morning News)

Atlanta Job Market Performance Strong in January

The Georgia Department of Labor released recently job market data for January 2013. Although this blog focused more on the significant 2012 benchmark revisions in the same report, let’s take a moment to focus on what happened in January.

As a disclaimer, detailed data from the last year are not yet available yet, so it’s a bit tough to speak authoritatively about the January data. For that reason, I’ll just focus on the basics.

  • One of the most basic metrics to look at in January is the December-to-January employment change. Typically, the metro loses between 40,000 and 60,000 jobs during the month, as the holiday shopping season comes to a close. This year, Atlanta seems to have performed far better, losing only 25,000 jobs over the month. I’m not sure exactly why this is without the benefit of detailed data for the last year.
  • Instead, we’ll have to rely on the year-over-year employment change, which stands at an impressive 63,400 jobs added since January 2012. For the last year or so, we have normally seen annual job growth between 30,000 and 40,000 jobs. Again, without detailed data I’m hesitant to proclaim that Atlanta’s year-over-year job growth trend moving forward will be in the 60,000-job range (despite how I wish it were so). Over the coming weeks, the release of 2012 detailed data (which will occur Friday the 22nd) and the release of February’s job market data will shed light on whether we’re looking at sustained year-over-year gains of 60,000 jobs, or whether this is a statistical blip.

Given the new revisions, we can take a look at what sectors are hot and what are not.

What’s hot

  • Trade, Transportation, and Utilities. The sector has added 13,600 jobs year-over-year–among the metro’s best performing sectors (2.6% growth). Although more than half of these jobs are retail positions, the sector as a whole, including warehousing and wholesaling, is performing strongly. This is reflective of strong consumer demand both in metro Atlanta and in the surrounding states, which metro Atlanta’s logistics business serves.
  • Professional & Business Services. This sector is broadly adding jobs among nearly all of this subsectors, with 18,000 jobs added year-over-year in total (4.5% growth). Particularly robust are temporary employment services, which account for almost half of the growth (9.7% growth). On a negative note, Computer Systems Design–those ever-coveted tech jobs–only added 1,800 jobs over the last year (3.8% growth). Not a slow rate by any means, but far slower than the rate seen over previous months, which was 3,000 to 5,000 jobs per year.
  • Accommodation & Food Services. In another sign that Atlantans themselves are feeling brighter about the economy, this subsector has added 9,500 jobs over the last year (4.8%).
  • Health Care. The sector, which nearly always shows job growth despite economic conditions, added a stronger-than-normal 10,700 jobs compared with last January (4.7%).
  • Insurance. Here’s an unexpected bright sport. Insurance, which has stagnated throughout the recession, added 3,200 jobs over the last year, which represents 6.2% growth in that small subsector.
  • Information. Like Insurance, this sector unexpectedly gained jobs. The 4,800-job gain amounts to 6.0% growth in the sector, although the breakdown of what types of jobs account for this growth is unclear.
  • Construction. Although year-over-year job growth of 2,200 jobs (2.6% growth) is normally nothing to get too excited over, in the case of metro Atlanta’s construction sector it is good news. The sector has been crushed by the recession, and, as I have said over and over, the recession won’t “feel” over until real estate-related sectors see a turnaround.

What’s not

  • Private Education. The subsector, which normally grows despite economic conditions, shed 900 jobs compared with January 2012 (1.9% contraction).
  • Government. Government, which has been among Atlanta’s worst performers in the last couple years, continued to shed jobs. It lost 3,200 jobs compared with January 2012 (1.0% contraction).
  • Manufacturing. The sector managed to eke out growth of 1,500 jobs (1.0% growth), but this is far slower than recent trends. Politicians are counting on Manufacturing to be a source of economic recovery, so this slow rate of growth is a setback. However, the silver lining is that the rest of Georgia excluding Atlanta had stronger manufacturing growth of 4,300 jobs (2.1% growth). Recovery in the rest of Georgia means more tax revenue, as well as greater demand for goods and services produced here in Atlanta.

Next, look forward to household survey (unemployment rate) data, due for release tomorrow.

The Weekly Pulse

Nothing major this week (although the BLS benchmark revisions count as a month’s worth of good news from my perspective), but here are some snippets:

Metro Atlanta’s hotel occupancy rates and average room rates crept up a couple points last year. (AJC)

Delta has made application to the US Department of Transportation for an additional daily flight from Atlanta to Sao Paulo, Brazil. Atlanta currently has daily flights to the Brazilian cities of Sao Paulo, Rio de Janeiro, and Brasilia. (Global Atlanta)

Alpharetta is reportedly being eyed for a corporate relocation that could absorb up to 400,000 SF of office space. (Atlanta Business Chronicle)

Site Selection magazine ranked Atlanta fourth nationally for large economic development projects, while Georgia ranked sixth. (Atlanta Business Chronicle)

Clearwater will close a paper plant in Thomaston, south of Atlanta, where 150 people work. (Thomaston Times)

Comcast is planning to close a call center in Augusta, which will affect 75 workers. (Atlanta Business Chronicle)

February Revenue Data Mixed

According to the Georgia Department of Revenue, net tax collections in February were $796.1 million, an increase of $30.9 million, or 4%, compared with February 2012.

Despite the net revenue growth, I see the data as decidedly mixed. All of the growth was accounted for by a positive fluctuation in corporate income tax, which is extremely volatile throughout the year. The core revenue streams of sales and income taxes, when combined, dipped slightly.

Nonetheless, February is the state’s slowest revenue month, so a mediocre showing shouldn’t be cause for too much concern. Revenue growth in the last couple months has been strong.

revenue feb

Labor Data Revisions: December Employment Estimate Revised Upwards by 20,000 Jobs

Big news, folks: the Georgia Department of Labor released its January 2013 job market data, which includes revisions to the 2012 labor market data. As I discussed, the revisions are a key data release: they are the government’s latest-and-greatest gauge of the local economy, and businesses and investors make decisions based on the results.

Atlanta fared quite well this year, with the economy 20,000 jobs larger in the revised December 2012 release (2,392,000 jobs) compared to the preliminary December data (2,371,500 jobs).

The recent release isn’t anywhere near as positive as last year’s revision, when Atlanta’s economy was revised upwards by a whopping 75,000 jobs. But a 20,000-job boost is still major.

dec 2012 table

There was a surprising amount of fluctuation among individual sectors. The notable winners were Leisure & Hospitality and, especially, Financial Activities. The latter saw its employment estimate increase by a startling 15%. Financial Activities includes, in addition to banking and insurance, real estate sectors that were hard-hit during the recession. The ever-beleaguered Government sector saw an 8,200-job positive revision, but is still showing year-over-year declines as of January 2013. Information, which has shed jobs during the recession, saw a healthy boost of about 5%.

Three sectors lost big. Trade, Transportation, and Utilities was revised downward by about 17,000 jobs, mainly on the heels of big downward revisions in retail employment. Sadly, Manufacturing employment estimates were revised downwards by about 2%, wiping out much of the growth I have been talking about in the industry over the last year.

Which brings us to Education & Health–the real head-scratcher of this release. As the chart shows, the sector was revised downwards by about 10,000 jobs. But the subsectors are really confusing me here. The Health side of the sector actually was revised upwards by 10,000 jobs, while the much smaller Education side of the sector was revised downwards by a whopping 20,000 jobs, or 30% of the sector’s employment! I don’t see how this is possible unless a significant change was made to the sector’s definition or something. I’ll make sure to review this once the detailed 2012 data set is released in a couple weeks.

At any rate, this is definitely a good day for metro Atlanta. Not only is the job growth I have been discussing for the last 12 months real, but it was actually considerably underestimated. Atlanta’s journey towards a full economic recovery has been handed a considerable boost.

The job market is still below the high-water mark of the pre-recession era. In December 2007, the economy had 2,480,000 jobs; we’re still about 90,000 below that level.

Preview: Data Revisions Coming Soon

Longtime readers may remember March 2012, when I pointed out that the US Bureau of Labor Statistics revised upwards significantly Atlanta’s labor data from throughout 2011. Prior to March 2012, Atlanta was still thought to be mired with ongoing job losses.

Metro Atlanta’s total employment estimate was increased by 75,000 jobs. In the world of economic data, this is a startlingly huge revision; it was the biggest piece of economic news the city had been dealt in years.

The BLS data revision changed the trajectory of the metro area. Many of the positive things we’ve seen since then–including a near doubling in the pace of homebuilding, dozens of speculative apartment projects, and even an office development or two–are directly influenced by strong job market data. The effects ripple throughout other areas of the economy, too: more store and restaurants open as a result of stronger job data, and Atlanta properties are targeted for renovation and reinvestment at much faster rates than before.

There’s an element of self-fulfilling prophecy to this, too: all of these new projects that were kickstarted by the BLS data revisions require more workers, which serve to bolster the economy further.

In short, the annual revisions to the local area labor data are extremely important.

What Is Benchmarking?

Throughout the year, the Georgia Department of Labor and the BLS release monthly snapshots of the local labor market. The monthly reports use immediate indicators and surveys to estimate the level of employment. Over time, these methods are prone to under- or over-estimation of job growth, particularly during recessions and recoveries. To correct this, each year the US BLS revises its employment benchmarks: basically, it assesses all of the different indicators of economic activity to completely revise its estimation of what the current employment level is. Then it revises the previous monthly preliminary estimates to make them jive with its best guess at the current labor situation.

(In case you found the above paragraph especially gripping, you can find everything you ever wanted to know about benchmarking, and then some, here.)

In 2011, it turned out the BLS was underestimating job growth to the tune of tens of thousands of jobs–enough to turn the perception of Atlanta in the business community from laggard to a strong performer.

Benchmarking: 2012 Edition

There’s no telling what the folks at the BLS will determine happened in Atlanta last year, of course. But that doesn’t mean we can’t speculate.

One thing looks certain: we won’t get anywhere near as much of a boost as we did in 2011. Throughout 2011, the number of jobs estimated by the payroll job survey (the more important survey) was zilch or negative, while the household survey showed strong gains of about 50,000 jobs. The 2011 benchmark revision showed the household survey was in fact right.

From December 2010 to December 2011 Atlanta added 50,000 household jobs and 35,000 payroll jobs, according to the revised data. From December 2011 to December 2012, Atlanta has added 55,000 household jobs and 37,000 payroll jobs. In other words, the mismatch between the two surveys doesn’t seem to be an issue this year, perhaps indicating the benchmark revisions will be modest.

Nonetheless, the revised data will be one of the most important economic releases of the year for metro Atlanta. Gains or losses on the order of 10,000 jobs–very large, in other words–are entirely possible. We just have to sit back and wait.

The number I’ll be most eagerly looking for is the Revised December 2011 job estimate. The preliminary estimate is 2,371,500 jobs. The revised estimate will use the new benchmark.

Although the date of the new benchmark release is unknown, it could happen as early as Thursday.

The Weekly Pulse: Two Major IT Expansions Announced

In an extremely positive week for local economic news, two IT companies announced major expansions within the metro.

Most significantly, Athenahealth, a Massachusetts-based health IT company, will relocate an existing 100-job operation from Alpharetta to Midtown and significantly increase its size. The move is expected to net hundreds of jobs over the coming. (AJC)

Second, Infosys, an Indian technology outsourcing and consulting company, announced a 200-job expansion to its operation in the Cumberland area. (Marketwatch Press Release)

Digirad, a California-based health imaging company, will move its headquarters to Atlanta, where it already has an existing operation. (Atlanta Business Chronicle)

Atlanta’s small business hiring and pay were essentially unchanged in February, according to a report. (Atlanta Business Chronicle)

According to a study, Atlanta had the 8th largest number of tech acquisitions in the nation in 2012. (Venture Beat)

Metro Atlanta House Prices Continue Rebound

According to the Case Shiller Home Price Index, metro Atlanta’s house prices increased 0.87% in the month of December. It is the latest in a string of positive reports, as the metro area tries to recover from an unprecedented collapse in housing prices that occurred in late 2011.

Atlanta house prices are now 13.9% higher than they were in their March 2012 bottom, in a rebound that has turned out far swifter than anyone could have anticipated. However, it will take at least six more months of brisk appreciation to reach Summer 2011 levels.

housing1

As the chart shows, metro housing prices have regained about two-thirds of the value lost during the late-2011 collapse. Notably, even prior to the late-2011 collapse, metro housing values were down 30% compared with pre-recession highs. Even if housing prices recover to mid-2011 levels–which is still a significant if–the market will remain hard-hit in comparison with the rest of the country.

housing2

Looking at the metric that most newspapers report, Atlanta’s housing market appears to be recovering with rocket-like speed: we are now looking at double-digit year-over-year appreciation. In all likelihood, year-over-year growth will top out at about 14% in the coming months, level off during the Spring, and recede back into single-digits during the summer.

As the chart shows, the year-over-year appreciation I am predicting of 14%, while hardly lackluster, is slower than the pace of the late-2011 plunge, which was at one point in excess of 17%, and was sustained in double-digits for about a year. In other words, as strong as this recovery has been, the 2011 collapse was ever more severe. Remember that vital context as the sentiment builds in the coming months that Atlanta is a “hot” real estate market.

Metro Atlanta GDP Grows 4.1% in 2011

The US Bureau of Economic Analysis released metro-area Gross Domestic Product estimates through 2011. According to the release, metro Atlanta’s GDP grew by 4.12% in 2011, or $11.2 billion.

msa_gdp_growth

Among the fifteen largest metro areas in the United States, Atlanta’s growth rate ranks sixth and the numeric growth ranks ninth. Houston, with a whopping 8.45% growth rate, was first in both growth rate and numeric change.

GDP remains a relatively weak point for Atlanta. Smaller metro areas like Boston and San Francisco have significantly larger GDPs, representing much higher income per person. Miami, however, is significantly weaker than Atlanta in this regard, with a larger population but a smaller GDP.

The report also contains estimates of real GDP, which are altogether less cheerful than the nominal (non-inflation-adjusted) data shown above. Atlanta’s real GDP increased 2.2% in 2011, but remains below pre-recession levels. About a third of Atlanta’s 2011 GDP growth came from the Professional & Business Services sector.

The Weekly Pulse Newsblast

Sorry about the slowdown in posting lately; I have been in China, where I didn’t realize that wordpress is blocked. No matter–here’s everything important that happened over the last couple weeks (if I missed something, feel free to let me know).

In the biggest news of the last two weeks, Ernst & Young announced a major new IT center in North Fulton, which is expected to employ up to 400 workers. (Businessweek)

A slew of new developments were announced–good news for the city’s ailing construction industry. Continuing the recent trend, the new construction focused on Midtown and Buckhead:

In Midtown, the largest announcement was a proposed private-sector 17-floor apartment building at Spring and 7th Streets, which will be geared towards Georgia Tech students. (Midtown Patch) Additionally, another company plans to develop an 8-floor apartment building at the corner of 7th and Peachtree. A company is also hatching plans for a 12- to 15-floor office tower at 12th and West Peachtree. (Atlanta Business Chronicle Premium)

In Buckhead, two apartment towers, 26- and 19- floors in height, are proposed for the intersection of Lenox and Piedmont roads. (Atlanta Business Chronicle)

Southwest Airlines announced an Atlanta pilot base and People Department. (Atlanta Business Chronicle) Color me unimpressed–the operations appear largely to be replacing the existing AirTran operations. It remains to be seen whether Southwest’s purchase of AirTran will be a net positive on the city.

In other airport news, Delta announced reductions to the duration of seasonal service to Milan and Barcelona. Korean Air, meanwhile, plans to serve Atlanta with daily A-380 service in 2014; the airline still plans to serve Atlanta with the A-380 on a limited basis starting this summer.

According to a report by the US Army, budget cuts could cost the state 17,000 jobs. (Atlanta Business Chronicle)

Georgia’s international trade posted a record year in 2012; however, the balance of trade remains skewed towards imports. (Savannah Morning News)

The closure of Atlanta’s Greek Consulate, which was reported to be closing back in November, has been delayed. (Global Atlanta)

Rich Products plans to expand a food processing plant in Waycross, in the southeast portion of the state, and add 55 workers. (AJC)

The president of Costa Rica visited a satellite campus operated there by the University of Georgia. (Global Atlanta)

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